Press release

Industry Leaders Launch the Circular Fibre Collective to Scale T2T Recycled Materials by 2030

The Fashion Pact and Fashion for Good, with strategic design input from the Ellen MacArthur Foundation, today announced the launch of the Circular Fibre Collective, a first-of-its-kind cross-industry initiative designed to accelerate the adoption and scaling of textile-to-textile (T2T) recycled and next-generation fibres across the global fashion industry. We encourage industry players to engage with the Circular Fibre Collective, joining forces to support shared objectives and collectively drive demand signals for these materials to unlock investment and scale textile-to-textile recycled and next-generation fibres.

Estimates suggest that, if fully mobilised across the sector, up to 2 million tonnes of T2T recycled and next-generation material capacity could be achieved, helping to unlock the share of these materials to grow from less than 1% towards 8% of global fibre production by 2030, according to the Boston Consulting Group and Fashion for Good report.

The fashion industry faces an urgent materials challenge. Despite growing regulatory pressure and brand commitments, the transition to textile-to-textile (T2T) recycled and next-generation fibres remains stalled. Today, less than 1% of global fibre consumption comes from T2T recycling, with only a small share derived from post-consumer waste. Significant barriers continue to hinder progress at scale, including fragmented demand, insufficient financing, and a lack of well-developed recycling infrastructure and supportive policy frameworks. As a result, supply and demand remain disconnected – particularly for post-consumer materials – constraining both production and adoption. This has created a “chicken-and-egg” dynamic, where no single actor can move forward with confidence. Addressing this challenge requires collaborative efforts across the entire value chain to address shared challenge.

The Circular Fibre Collective provides a structured framework for brands and suppliers to address these barriers through collective action. By facilitating voluntary forms of aggregated demand across brands and suppliers, creating enabling conditions for investment, advancing supportive policy, and providing practical adoption tools, the initiative will send a clear market signal to innovators, suppliers, and financiers, giving them the confidence to scale and invest in circular fibre solutions.

The Collective is structured around two pillars. The first focuses on adoption enablers, including facilitating voluntary forms of aggregated demand, and supporting the development of individual non-binding commitments, as well as material supply mapping, policy exploration, and financing unlocks. The second provides practical adoption tools such as Fashion for Good’s Fiber Club, a Toolkit on next-generation materials, and T2T Recycled Materials Cohorts to help brands overcome commercial barriers to adoption.

Each organisation brings distinct expertise to the partnership. In addition to overall platform management, The Fashion Pact will facilitate voluntary forms of aggregated demand on T2T recycled materials, and explore financial mechanisms for scaling; Fashion for Good will manage the Fiber Club and Toolkit and other tools for commercialisations, bringing deep innovator expertise and learnings from validation programmes. The Ellen MacArthur Foundation supported the design of the initiative and will continue to provide circular economy expertise.

The initiative was shaped by a consultation with 25 leading fashion brands and builds on the research outlined in Fashion for Good and BCG’s February 2025 report, Scaling Next-Gen Materials in Fashion, which projects a potential of 13 million tonnes of next-gen and T2T materials to enter the market by 2030.

Industry players, brands and suppliers interested in joining the Circular Fibre Collective are invited to contact The Fashion Pact or Fashion for Good to learn more about engagement opportunities.

(1) Boston Consulting Group and Fashion for Good, Scaling Next-Gen Materials In Fashion: An Executive Guide, February 2025

Notes to Editors

For more information and interview requests, please contact TheFashionPact@greenhouse.agency

About The Fashion Pact

The Fashion Pact is a non-profit organisation working to accelerate a net-zero, nature-positive future for the fashion industry through CEO-led collaboration. It brings together brands, retailers, suppliers, and manufacturers from across the global fashion and textile value chain, all represented at CEO level. By leveraging collective action, The Fashion Pact drives measurable progress at scale across four key areas: nature, lower-impact production, lower-impact materials, and renewable energy.

About Fashion for Good

Fashion for Good is the global platform for innovation, made possible through the collaboration of the Laudes Foundation and founding and associate corporate partners. Fashion for Good’s Innovation Programme supports disruptive innovators on their journey to scale through project management, access to funding and expertise, and integration with manufacturers to accelerate supply chain adoption.

About The Ellen Macarthur Foundation

The Ellen MacArthur Foundation is a global charity accelerating the transition to a circular economy — one that eliminates waste, keeps materials in use, and regenerates nature to create a resilient system that benefits business, people, and the environment. Launched in 2010, the Foundation is driving implementation of the circular economy at scale to address today’s most pressing challenges. Our ambition is to deliver systemic change in the areas of critical minerals, fashion and textiles, and plastics, by 2030.

The Circular Fibre Collective demonstrates the power of collective action. Together, we can bring a strong, unified voice to accelerate the scaling of textile-to-textile recycled and next-generation materials. By sending a clear market signal through CEO leadership, we believe this will drive both investment and adoption across the industry.
Eva von Alvensleben
Eva von Alvensleben

Executive Director, The Fashion Pact

We’ve been working with brands on next-generation material adoption long enough to know that good intentions don't move markets — shared engagement does. The Circular Fibre Collective is built on that premise, and our Fiber Club work gives us a concrete foundation to build from.
Katrin Ley
Katrin Ley

Managing Director, Fashion for Good

It was great to have supported the design of this initiative. The vision of a circular economy for fashion and textiles is clear. The past decade has built real momentum behind it. Now is the time to move to implementation at scale and initiatives such as this are an important step on the long term journey.
 Joe Murphy
Joe Murphy

Chief Strategy & Innovation Officer, Ellen MacArthur Foundation

Scaling low impact materials is not a question of technology alone, it is a question of collective effort. Without credible, long term demand signals, suppliers cannot invest; without capable supply, brands cannot commit. Creating balance between the two requires collective action across the value chain, shared definitions of what ‘circular’ truly means, and a proven business case for every actor involved. That is how we move from fragmented pilots to resilient systems at scale.
Leyla Ertur
Leyla Ertur

Chief Sustainability Officer at H&M Group

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