Nature Positive Actions

Biodiversity is essential to supporting all life on Earth but declining at a faster rate than ever before in human history. Simply reducing the fashion industry’s negative impact is no longer an option. It needs to be flipped to make positive change and actively restore nature.

According to the Living Planet Report 2022 from WWF there has been an average decline of 69% of species populations since 1970.

The fashion industry is highly dependent on natural ecosystems for its materials and operations and yet its contribution to biodiversity loss has long been overlooked. Urgent action is needed to increase knowledge and address this negative impact.

Pioneering a pathway in biodiversity

By supporting the implementation of Science Based Targets for Nature, we provide a way forward for fashion companies to understand and engage in biodiversity issues.

We aim to:

  • Commit to research, aid capacity building and create robust tools that guide members in developing biodiversity strategies, taking action in priority commodities and measuring progress.
  • Support zero deforestation and sustainable forest management by 2025.


In 2021 we received a $2m grant ($4m with co-financing) from the Global Environment Facility (GEF) to drive the Transforming the Fashion Sector with Nature project in partnership with Conservation International, a GEF agency. The grant was given to help support us in achieving two high level outcomes:

  1. Provide guidance and capacity building to fashion companies so they can understand their impacts on nature, work towards creating individual strategies to mitigate these impacts and catalyse investment in key landscapes.
  2. Support existing on-the-ground platforms in key commodities by encouraging company participation and investment to improve sourcing pathways of these materials.

Under this project, we developed science-based tools and projects that empower fashion businesses to rethink their relationship with nature.

Top view of a dense rainforest with a river in between.

Empowering companies to act 

A series of tools below were developed to help brands individually understand where they are, set up a baseline, and continue to measure progress.

These resources aim to set the scene, with a focus on:

  • Designing guidance aligned with leading methodologies for mapping biodiversity and environment risk/impact across supply chains.
  • Developing tools to help companies navigate the different assessments and mappings they undertake.
  • Providing support and guidance on setting Science Based Targets for Nature and developing biodiversity strategies.
  • Providing guidance on sustainable sourcing practices.

Catalysing collective power through existing on-the-ground actions: The Sustainable Supply Pathways

The Sustainable Supply Pathways in biodiversity are opportunities for members to deliver on-the-ground impact in two key commodities: leather in Brazil and Cashmere in Mongolia.


A herd of cows and birds flying away on a sunset landscape.

Leather Impact Accelerator

We engage in and support the Leather Impact Accelerator designed by Textile Exchange. The programme helps cattle farmers change their production methods to collectively build a supply of deforestation and conversion-free leather.

Find out more on the Textile Exchange site.

Hanged pieces of leather farbric in a tannery.

Cashmere Project

In partnership with Textile Exchange, Conservation International and with support from the Global Environment Facility, the Cashmere project aimed at supporting herders and positive social, animal welfare and environmental impacts through the production of sustainable cashmere. Through the project, we developed Impact Incentives model, workshops, one to one support, and the creation of a guidance document to help companies source more sustainable cashmere.

For more information, please see the Textile Exchange website.

Cashmere wool in its natural form ready to be processed as fabric.


Deforestation is the leading cause of biodiversity loss across the world.

From expansion of cattle in the Amazon and Cerrado to the deforestation and subsequent plantations for cellulosic fibers, the majority of fashion materials are sourced in or near areas of deforestation. Recognizing the fashion industry has an impact and unique opportunity to address this crisis, it is imperative that we examine the potential deforestation and conversion risk of these materials and the subsequent biodiversity loss and detrimental impacts on nature. Once risk is understood, there are coalitions and methods that can help companies prioritize where to focus and how to establish due diligence across material portfolios (ex. Fashion Nature Risk Lens, Accountability Framework Initiative, Science Based Targets for Nature, Science Based Targets Initiative Forests, Land, and Agriculture Guidance).

Together with Conservation International, we launched a workstream to enable joint action towards Deforestation and Conversion-Free fashion supply chains. This collaboration will involve identifying fashion-relevant areas of key deforestation and natural ecosystem conversion and the identification of opportunities for the industry to act collectively. We look forward to catalyzing industry transformation on such a critical topic for nature, biodiversity, climate, and community outcomes.

Aerial view of the amazonas rainforests, with misty clouds in the background.

Tools & Resources

Biodiversity Blueprint

A high-level roadmap on how to develop a biodiversity strategy. Aligned with SBTN, the document outlines what are the principles and objectives fashion companies should follow to plan a biodiversity strategy. Date of publication: 2020

Biodiversity Strategy Tool Navigator

A dedicated online platform guiding fashion companies through the stages of developing a biodiversity strategy aligned with the Science Based Targets Network (SBTN), with recommended tools and resources to complete each stage. Date of publication: 2022

Deep-Dive Analysis on Argentina Cattle Leather Production Impacts

An analysis unpacking the real impacts on biodiversity, ecosystems, and land in key geographies focusing on commodities with high production impacts. This report focuses on cattle leather in Argentina. Date of publication: 2023

Deep-Dive Analysis on Austria and Indonesia Man-Made Cellulosic Fiber Production Impacts

An analysis unpacking the real impacts of business operations on biodiversity, ecosystems and land in key geographies focusing on commodities with high production impacts. This report focuses on wood pulp for man-made cellulosic fibers in Austria and Indonesia. Date of publication: 2023

Deep-Dive Analysis on United States Cotton Production Impacts

An analysis unpacking the real impacts of business operations on biodiversity, ecosystems, and land in key geographies focusing on commodities with high production impacts. This report focuses on cotton in the United States. Date of publication: 2023

Fashion Nature Risk Lens

An interactive website presenting the Fashion Sector's biodiversity footprint in a combined website and dashboards to help fashion companies measure the sector's impact on biodiversity in raw material landscapes. Date of publication: 2023

Fashion Sector Future Scenario Analyses

Six scenarios modeled to examine the fashion sector’s impact on species and ecosystems from the sourcing of key fashion commodities. Date of publication: 2023

Fashioning A Nature-Positive Future

An interactive tool guiding fashion companies through the tools and resources developed under The Transforming the Fashion Sector with Nature Project, helping them in the establishment of a biodiversity strategy. Date of publication: 2023

ASM Gold, Mercury Reduction & ASM Support Program Introduction

A guidance document providing an overview of mercury reduction and relevant initiatives for fashion companies to assist in responsible gold sourcing strategies specific to the Artisanal and Small-Scale Gold Mining (ASGM) sector. Date of publication: 2022

Sustainable Mongolian Cashmere Guidance for Brands

A guidance document designed to provide information on cashmere certifications & programs in Mongolia to help fashion companies decide which programs best meet their needs when sourcing sustainable cashmere. Date of publication: 2023

Best Practices for Sustainable Sourcing for Biodiversity, Livelihoods, and Climate Guidance

A guidance document designed to provide an overview on how the Wildlife Friendly certification can support sustainable sourcing strategies aligning with biodiversity and wildlife. Date of publication: 2023
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